Time, Tracking, and Reporting

June 23, 2017

Do you want to get more done in less time? Then you need to understand a principle called Parkinson’s Law? Michael Huggins here coming to you with day 32. Today we are talking about tracking and reporting. The key ideas to implement when creating a successful business. 



We are going over the tracking and reporting of what we are doing, how our last week went, and what we are doing this weekend, making sure we are hitting our goals. One of the things I want to share with you today is this concept called Parkinson’s Law. What he says is work expands for the time allotted. Whatever amount of time that you allow for the project, is how long it’s going to take. 

Parkinson’s Law is the old adage that work expands to fill the time allotted. Put simply, the amount of work required adjusts (usually increasing) to the time available for its completion. The term was first coined by Cyril Northcote Parkinson in a humorous essay he wrote for the Economist in 1955.

I will give you an example. Have you ever set aside a Sunday at your house, and you know what, today, we are going to clean. Today’s the day, we are going to clean. How long did it take? Did it take you that long? Five or six hours. What if you have a friend who calls you and says, Hey, I am coming over in 30 minutes. Then how long does it take for you to clean up? Do you get it done quickly?

Understanding this Parkinson’s Law, it’s also the same when it comes to working in progress and what you are trying to get done. If you give yourself three or four hours to send out a bunch of emails and make a bunch of offers, then that is how long it will take. So be aware of that. 

A couple of other ideas around tracking and reporting is knowing the score. What is it that you are ultimately going after? Is it a health thing? Are you tracking? How much protein, carbs, and essential fatty acids are you getting in a day? Is it a real estate business that you are doing? How many offers? How many leads are you analyzing, right? If you are doing sales, marketing, how many people got in your funnel or going through the system, you have to know the score to know your progress. 

Something else that I recently learned about managing this stuff is charts and graphs. Putting these up into where your subconscious mind is constantly seeing them. Your subconscious mind and my subconscious mind hate flatlines, they want to see growth. When you put graphs up of your progress and growth, your mind will make sure that it is pushing those numbers up and avoiding this flatline. 

Also, with tracking and reporting, it is a lot easier to pat yourself on the back and reward yourself along the way. We have got these big, lofty goals that we are going after that might take months or years to achieve. Along the way, there are the daily and the weekly goals. As you are hitting those, be sure to reward yourself. It is an easy way to stay on track to stay making progress.

I wanted to bring up this other point about KPI, key performance indicators. In any endeavor, Business, Health, whatever it is, there are only three to five key performance indicators that you need to look at to see if you are on track. It comes down to your health. What are you eating? How many hours, steps, whatever it is your activity level, you know, looking at the food you are eating. 

In sales and marketing, how many leads, contacts, conversations with your real estate. How many deals have you analyzed? One of the biggest things you got to do when you are getting into real estate especially is how many people are you adding to your contact list on a daily or weekly basis? Right, you should be adding at least 10 to 20 contacts a week to your Rolodex. 

Get out there and set a goal to at least add one millionaire to your Rolodex as well. It is huge that you are out there contacting people. Track your progress. Stay focused on that. This is Cameron Lewis here, we are working together. Put some numbers up. Knowledge is only power when it is remembered and used.

Okay, so don’t expect perfection from yourself. Just progress. Okay? Get out there track your progress. It’s all a numbers game. Thanks for playing. You guys are awesome! Remember, take back your existence or die like a punk.


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